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Marketing Automation & Analytics

Numbers with an impact - pitchboard
Digital Gadget

Speaking Impact

•  Enhanced executive decision-making through detailed business intelligence reports & strategic presentations.

•  Optimized corporate messaging by creating high-impact newsletters, speeches, and press releases.

•  Strengthened brand positioning through well-crafted marketing materials and promotional content.

•  Collaborated with leadership teams to refine strategies and drive business growth through data-backed insights.

Services & Offerings

1

Marketing Automation & CRM Optimization

🔹 Automate lead generation, nurturing, and follow-ups

🔹 Set up email sequences, drip campaigns, and sales funnels for optimized conversions.
🔹 Integrate CRM systems with marketing tools

2

Email Marketing & Newsletter Campaigns

🔹 Design and execute email campaigns to keep leads engaged & informed.

🔹 A/B testing & list segmentation to improve email deliverability and engagement rates. 

3

Webinar & Event Marketing

🔹 Automate webinar sign-ups & reminders via GoToWebinar and ActiveCampaign.

🔹 Track attendees and integrate lead information into CRM for follow-ups.

4

Content Strategy & Engagement

🔹 Develop SEO-driven content to improve rankings and brand visibility.

🔹 Podcast & social media content marketing to build engagement and brand authority.          

5

Performance Analytics & Reporting

🔹 Custom dashboard creation to track marketing performance across LinkedIn, Twitter, and email campaigns.

🔹 KPI monitoring & insights for continuous campaign improvements.

How I Work?

Step 1: Understanding Business Goals

I begin by assessing your marketing goals, target audience, and existing challenges.

This includes:

🔹 Reviewing your current marketing automation & outreach strategy

🔹 Identifying bottlenecks in lead generation & retention

🔹 Defining KPIs & success metrics to measure impact.

Step 2: Strategy Development & Planning

Once the goals are clear, I create a customized strategy tailored to your business needs:

🔹 Sales Funnel Design → Crafting targeted outreach workflows

🔹 Email & Social Media Campaigns → Structuring automation sequences

🔹 Webinar & Event Planning → Automating sign-ups & engagement

Step 3: Execution & Implementation

I take a hands-on approach in implementing the strategies with automation and data-driven optimizations:

🔹 Set up automation workflows in ActiveCampaign, HubSpot, and LinkedIn Sales Navigator.

🔹 Optimize content marketing efforts to boost engagement & search rankings.

🔹 Integrate CRM tools with analytics dashboards to monitor progress.

 Step 4: Performance Tracking & Continuous Optimization

Marketing success requires ongoing refinement.

I ensure:

🔹 Real-time monitoring of campaign performance.

🔹 A/B testing to improve open rates, engagement, and conversions.

🔹 Monthly reports & insights to optimize future campaigns.

 Step 5: Scaling & Growth Strategy

Once the foundation is strong, I help scale up efforts by:

🔹 Enhancing lead generation through refined targeting.

🔹 Optimizing automation & workflows for better efficiency.

🔹 Expanding campaign reach through strategic growth initiatives.

Portfolio

Explore a collection of my past works and projects. Gain insight into my creative process and expertise. Witness the dedication and passion I pour into every endeavor. Let my portfolio speak for itself.

Let's Chat

I’d love to hear from you! Whether you have questions about my services, want to discuss potential collaborations, or simply want to learn more about how I can help your business grow, feel free to reach out.

You can contact me through the form below or connect with me on LinkedIn. I’m always open to new opportunities and meaningful conversations.

Looking forward to connecting with you!

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Mumbai, India

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© 2023 by Kimberley Suares. All rights reserved.

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